Sans Superellipse Lura 5 is a bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, signage, packaging, ui labels, posters, techy, industrial, retro, efficient, utilitarian, space saving, systematic, modernist, clarity, rounded, squared, compact, modular, tall.
A compact sans with a rounded-rectangle construction throughout, combining soft corners with mostly straight, vertical-sided forms. Strokes are even in weight, with terminals consistently rounded, and counters tending toward squarish apertures. The design is tall and economical, with tight inner spaces and a crisp, modular rhythm that stays consistent across caps, lowercase, and figures.
Works well for short-to-medium display settings where a compact footprint and strong, steady letterforms are helpful—such as posters, headlines, wayfinding, packaging, and interface labels. Its structured shapes also suit tech-themed branding or industrial graphics where a clean, engineered look is desired.
The overall tone feels technical and functional, echoing control-panel labeling and digital-era signage while remaining friendly due to its softened corners. It reads as engineered and systematic rather than expressive, with a restrained, pragmatic personality.
Likely designed to deliver a space-efficient sans with a distinctive rounded-rect silhouette—prioritizing uniform stroke behavior, robust shapes, and clear reproduction in bold, attention-getting settings.
Many curved letters resolve into squared curves, giving bowls and arcs a superelliptical feel. The numerals and punctuation shown maintain the same rounded-rect geometry, supporting a cohesive, system-like texture in longer text.