Serif Contrasted Rimu 7 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: fashion headlines, magazine titles, luxury branding, editorial pull-quotes, posters, editorial, luxury, fashion, dramatic, poetic, display impact, editorial elegance, luxury tone, italic expressiveness, didone-like, hairline, vertical stress, crisp, refined.
A sharply italic serif with pronounced vertical stress and extreme thick–thin modulation. Hairline serifs and entry strokes contrast against dense, teardrop-like thick strokes, creating a crisp, high-gloss rhythm. Curves are smooth and tightly controlled, with pointed joins and delicate terminals that feel calligraphic but highly refined. Proportions lean tall and elegant, with a relatively moderate x-height and lively, sometimes narrow letterforms that contribute to a dynamic, forward-leaning texture in text.
Best suited for display settings where its hairlines and strong contrast can remain intact—headlines, magazine mastheads, luxury packaging, and refined branding. It also works well for short editorial accents such as pull-quotes and subheads, especially when paired with a calmer text face for longer reading.
The overall tone is sophisticated and theatrical, projecting high-end polish and fashion-led confidence. Its dramatic contrast and brisk italic movement suggest glamour, sharp wit, and an editorial voice rather than a utilitarian one.
The design appears intended to deliver a contemporary, fashion-oriented take on high-contrast italic serifs, prioritizing elegance, dramatic stroke contrast, and a polished editorial presence. It emphasizes visual sparkle and refined detail over neutrality, aiming to stand out in premium, image-forward typography.
In the sample text, the thin hairlines and tight internal counters create a shimmering texture at larger sizes, while the italic slant and narrow strokes make spacing feel active and slightly kinetic. Numerals mirror the same contrast and elegance, with thin tops and strong main strokes that match the letterforms’ sharp, upscale character.