Sans Normal Afnor 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Aalto Sans' by Los Andes, 'Akwe Pro' by ROHH, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: branding, advertising, packaging, ui labels, posters, modern, dynamic, sporty, clean, confident, add motion, modernize tone, improve clarity, headline impact, oblique, geometric, rounded, open counters, soft corners.
A slanted sans with smooth, rounded curves and straight, slightly tapered strokes that keep contrast subtle. The letterforms lean consistently with a forward oblique angle, and the overall proportions feel broad with generous internal space in round letters. Terminals are clean and largely unadorned, producing a crisp silhouette; curves are drawn with an elliptical logic that keeps bowls and counters open. Uppercase shapes are sturdy and simplified, while the lowercase follows the same streamlined construction with compact joins and a steady, even rhythm across words.
This font suits branding systems that need a modern, energetic tone, as well as advertising, posters, and packaging where a forward-leaning sans can add momentum. It also works well for short UI labels, dashboards, and product naming where clarity and a contemporary feel are priorities.
The forward slant and broad stance give the type a sense of motion and immediacy, reading as contemporary and energetic. Its smooth geometry and open counters keep the tone approachable and clear rather than technical or formal, suggesting a sporty, modern voice.
The design appears intended to deliver a clean, modern sans voice with an inherent sense of speed and emphasis through its consistent slant. Its rounded geometry and open forms suggest a focus on readability and friendly impact in display and headline settings.
In text, the oblique angle remains stable and legible, and the spacing supports continuous reading without feeling tight. Numerals share the same rounded, forward-leaning construction, helping mixed alphanumeric settings feel cohesive.