Print Utlov 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, whimsical, storybook, friendly, handmade, playful, human warmth, storybook tone, casual readability, handcrafted texture, soft serif, rounded terminals, lively rhythm, calligraphic, organic.
This font presents a hand-drawn, print-style serif with gently tapered strokes and rounded, ink-like terminals. Letterforms are slightly irregular in width and curvature, giving an organic rhythm while remaining clearly constructed and upright. Serifs are soft and often wedge-like rather than sharply bracketed, and bowls and arches show subtle asymmetry that suggests a drawn tool. Spacing appears a bit open and the overall color is even, with modest stroke modulation that keeps text readable while preserving a crafted feel.
It works especially well for children’s and educational materials, playful branding, packaging, and posters where a friendly, hand-rendered voice is desired. It can also serve for short to medium text passages in print-like layouts when a softer, more personal serif texture is preferred over a conventional book face.
The overall tone is warm and whimsical, with a storybook charm that feels human and approachable rather than formal. Its soft serifs and lively, slightly bouncy shapes add personality and a touch of nostalgia without becoming overly decorative.
The design appears intended to blend the familiarity of a traditional serif skeleton with the warmth of hand lettering, offering an informal print voice that feels crafted and approachable. It prioritizes personality and a gentle, illustrative texture while keeping letterforms clear enough for everyday display use.
Capitals read as simplified, classic forms with softened details, while lowercase maintains a casual, handwritten consistency. Numerals are rounded and friendly, matching the text texture and reinforcing an informal, illustrative character.