Sans Normal Omkev 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, approachable, clean, modern clarity, friendly impact, high legibility, brand voice, rounded, soft, geometric, sturdy, open.
A heavy, round-leaning sans with broad proportions and large counters. Curves are smooth and consistently tensioned, while terminals are mostly flat with gently softened corners, giving strokes a sturdy, even texture. The lowercase shows a single-storey a and g, a compact, rounded e, and a straightforward, utilitarian rhythm; punctuation and dots appear prominent and well-centered. Numerals are solid and highly legible, with ample interior space and simplified, contemporary forms.
This style performs best at display sizes where its broad stance and large counters can project clearly—headlines, brand marks, packaging, and poster typography. It can also work for short UI labels or signage where a friendly but emphatic voice is needed, though the heavy build may feel dense in long passages.
The overall tone is friendly and modern, with a confident, no-nonsense presence. Its rounded geometry keeps it approachable and informal, while the weight and width add assertiveness suited to attention-getting settings.
The design appears intended to deliver a contemporary, approachable voice with strong readability and a smooth geometric character. It emphasizes simple construction, open shapes, and a robust presence suitable for modern identity and display typography.
Round letters like O, C, and G feel near-circular and generous, contributing to a smooth, even color in text. Diagonals in V/W/X/Y/Z are clean and stable, and the design avoids decorative quirks, prioritizing clarity and consistency.