Sans Normal Omlaf 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Calima' by JCFonts, 'Agent Sans' by Positype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, impact, simplicity, brand voice, rounded, soft, geometric, closed apertures, compact.
A heavy, rounded sans with smooth, continuous curves and clean terminals. The forms lean geometric, with circular bowls and steady stroke weight, while counters tend to be fairly tight, giving letters a compact, dense color. Uppercase shapes are broad and stable with simple construction, and lowercase characters show a single-storey a and g, reinforcing a simplified, contemporary feel. Numerals follow the same soft geometry, with ample curves and sturdy verticals for strong presence at display sizes.
This font performs best in headlines, posters, signage, and branding where a strong, friendly sans is needed and the rounded shapes can read clearly. It’s also a good fit for packaging and social graphics that benefit from compact, impactful letterforms.
The overall tone feels friendly and confident, combining a modern, no-nonsense structure with softened edges. Its rounded geometry reads approachable and slightly playful rather than austere, making it well suited to upbeat messaging and bold statements.
The design appears intended as a contemporary, rounded display sans that prioritizes punchy legibility and an approachable personality. Its simplified lowercase and consistent geometry suggest a focus on versatile, brand-forward communication rather than delicate text setting.
Several letters exhibit relatively closed apertures (notably in C/S and some lowercase forms), which increases solidity but can reduce differentiation at very small sizes. The design emphasizes even rhythm and strong silhouettes, favoring clarity through mass and simple shapes over intricate detail.