Sans Normal Jiray 5 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, clean, impact, approachability, modern branding, display clarity, simplicity, rounded, soft corners, high impact, solid color, open counters.
A heavy, wide sans with rounded construction and smooth, continuous curves. Strokes are robust and even, with subtly softened terminals that keep the shapes from feeling sharp or mechanical. Counters are generally open and generously proportioned for the weight, giving letters like C, e, and a clear internal space, while straight-sided forms (H, N, E) maintain a firm, stable rhythm. The lowercase shows a single-storey a and g, simple geometric joins, and broadly proportioned bowls; numerals are similarly wide with large, rounded forms, producing strong, blocky silhouettes.
Well suited to headline typography where width and weight can create immediate presence—posters, signage, campaigns, and bold brand statements. The rounded geometry also works effectively on packaging and digital hero text where a friendly, contemporary voice is desired. For extended text, it’s best used sparingly (subheads, callouts) to avoid overly dense texture.
The overall tone is assertive and upbeat, pairing substantial weight with approachable rounding. It reads as modern and friendly rather than severe, making it feel confident and promotional without turning aggressive. The wide stance and compact curves give it a sporty, poster-like energy that stays clean and straightforward.
Designed to deliver high impact with a welcoming, modern feel: wide proportions for strong display presence, rounded geometry for approachability, and open internal spaces to maintain legibility at large sizes. The simplified, contemporary lowercase suggests an intent toward clear, brand-forward communication rather than formal editorial nuance.
At larger sizes the forms feel especially smooth and cohesive, with consistent curvature across round letters and a steady horizontal rhythm from the wide proportions. The heavy weight and broad set create dense word shapes, so careful spacing and line length will help preserve clarity in longer passages.