Sans Normal Sebup 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial text, presentations, clean, friendly, modern, functional, approachable, legibility, versatility, neutrality, clarity, approachability, rounded, humanist, open apertures, soft terminals, even rhythm.
A clean sans with softly rounded corners and monolinear strokes that keep color even across words and lines. Curves are broad and smooth, with open apertures in letters like c, e, and s that support clarity at text sizes. Terminals tend to be gently squared/rounded rather than sharply cut, giving the forms a slightly softened, contemporary feel. Proportions are straightforward and readable, with compact bowls and consistent stem thickness that creates a stable, neutral texture in paragraphs.
This font suits interface copy, dashboards, and product UI where even texture and open letterforms aid quick scanning. It also works well for brand systems and marketing materials that need a clean, contemporary tone without feeling cold. For print, it performs as a reliable text and subhead face in brochures, reports, and presentation layouts, and its straightforward shapes make it effective for clear signage and labels.
The overall tone is modern and approachable, balancing neutrality with a subtle softness from the rounded detailing. It feels practical and straightforward rather than technical or austere, making it suitable for friendly interfaces and everyday communication.
The design appears intended as a versatile everyday sans: neutral enough for broad use, yet softened with rounded details to keep it inviting in continuous reading and on-screen contexts. It prioritizes legibility and consistency, aiming for a dependable workhorse voice across text and display applications.
Uppercase forms are simple and geometric-leaning, while lowercase maintains an easy, human rhythm; the single-storey a and g reinforce an informal, contemporary voice. Numerals match the letterforms with smooth curves and consistent weight, reading clearly in running text.