Sans Normal Vulaj 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Averta Standard PE' by Intelligent Design, 'Bergen Text' by Mindburger Studio, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, approachable, modern, chunky, approachability, impact, simplicity, brand voice, rounded, soft corners, geometric, compact, bouncy.
A heavy, rounded sans with soft corners and broadly geometric construction. Strokes stay even throughout, with wide curves, circular bowls, and gently squared terminals that keep forms sturdy and compact. Counters are open but relatively tight in places, giving the type a dense, punchy color on the page. The lowercase shows single-storey a and g, a short-armed t, and overall simplified shapes that emphasize smooth rhythm over strict rationality.
Best suited for short to medium text at larger sizes—headlines, posters, packaging, and brand marks—where its rounded mass and smooth rhythm can carry a message with warmth. It also works well for digital banners and social graphics that need high-impact, friendly typography.
The overall tone is friendly and informal, with a bubbly, approachable texture that reads as contemporary and a bit playful. Its thick, rounded shapes feel welcoming and confident, leaning more toward expressive branding than quiet neutrality.
The design appears intended to deliver a bold, welcoming voice through simplified, rounded geometry and consistent stroke weight. It prioritizes immediate legibility and a distinctive, soft-edged silhouette that stands out in display settings.
Round letters like O, Q, and G are notably plump, and diagonals in A, V, W, and X are thick and stable, reinforcing a strong headline presence. Numerals are similarly weighty and rounded, matching the letterforms for cohesive display use.