Sans Normal Apgom 2 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, friendly, neutral, tech, clarity, versatility, contemporary feel, neutral tone, geometric simplicity, geometric, open forms, crisp, smooth curves, plainspoken.
A clean geometric sans with smooth, round bowls and consistently even stroke thickness. Curves are built from near-circular forms, with soft transitions into straight stems and squared terminals that keep the shapes crisp. Proportions feel slightly expanded, with generous counters and open apertures that maintain clarity at text sizes. Numerals match the same straightforward construction, with simple, readable forms and minimal stylistic quirks.
This font is well suited for interface typography, product branding, and signage where clean geometry and open counters support fast reading. It also works well in editorial layouts and presentations that need a contemporary, neutral voice without strong stylistic distraction.
The overall tone is modern and understated, leaning friendly rather than corporate due to the roundness and open spacing. It reads as calm and rational, with a subtly tech-forward feel that comes from the geometric construction and uncluttered details.
The design appears intended to deliver a versatile, contemporary sans optimized for clarity, with geometric round forms and restrained details that hold up across both display lines and continuous reading.
Round letters like O/C/G show smooth, even curvature, while diagonal-heavy forms (A/V/W/X/Y) keep sharp joins without becoming aggressive. The lowercase maintains a simple, contemporary rhythm with single-storey shapes and clear differentiation between similar forms.