Sans Normal Ammes 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, impact, legibility, simplicity, contemporary, versatility, geometric, rounded, open, blocky, high-clarity.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are uniform and low-contrast, with clean terminals and smoothly rounded curves that stay consistent across letters and numerals. Uppercase forms feel stable and rectangular in rhythm, while lowercase maintains clear, simple construction with a single-storey a and a compact, functional g. Numerals are sturdy and highly legible, with ample interior space and a strong baseline presence.
This font performs best in bold, attention-driven contexts such as headlines, brand marks, posters, and signage where its wide proportions and open shapes stay readable at a glance. It also suits UI labels and short blocks of text where a strong, modern sans tone is desired, especially when set with comfortable line spacing.
The overall tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry and generous spacing give it a friendly, contemporary voice suited to clear, matter-of-fact communication.
The likely intention is a highly legible, contemporary sans built around geometric curves and sturdy proportions, aiming for a versatile voice that balances friendliness with strong visual impact. It appears designed to maintain clarity in large sizes and remain consistent across mixed-case text and numerals.
The design emphasizes clarity at display and interface sizes through wide apertures and simplified joins. Diagonals (such as in A, V, W, X, and Y) read crisply against the otherwise rounded system, adding a subtle technical edge without breaking the consistent, clean construction.