Sans Normal Ignog 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Plantago' by Schriftlabor and 'Coben' by cretype (names referenced only for comparison).
Keywords: packaging, posters, branding, children’s, editorial, friendly, playful, approachable, casual, soft, approachability, cheerfulness, human touch, everyday readability, rounded, blunt terminals, monoline, open apertures, hand-drawn.
A rounded sans with monoline strokes, generous curves, and softly blunted terminals throughout. The shapes feel slightly irregular in a controlled way, with subtle wobble and asymmetric detailing that gives the letters a hand-made rhythm. Counters are large and open, and many joins are smoothed rather than sharply angled, keeping the texture even and readable. Overall spacing appears comfortable, with clear forms and a warm, compact silhouette that holds together well in words and paragraphs.
Well-suited for packaging, posters, and brand identities that benefit from an approachable, upbeat voice. It also works nicely for children’s products, casual editorial headlines, and short-to-medium text where a friendly texture is desired without sacrificing clarity.
The font conveys a warm, informal tone—more personable than technical—suggesting friendliness and lightheartedness. Its rounded geometry and gentle imperfections add a human, conversational feel that suits cheerful or approachable messaging.
Likely designed to deliver a modern rounded sans that feels human and welcoming, using softened terminals and mild, deliberate irregularity to create character while preserving legibility across sizes.
Distinctive rounded corners and soft curves give the face a cohesive, bubbly texture, while the numerals and capitals maintain clear, straightforward structures that avoid looking overly stylized. The visual voice stays consistent from single glyphs to longer text, with an easy-going rhythm and no sharp contrast or fussy detailing.