Sans Normal Tija 4 is a regular weight, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, magazines, posters, brand marks, packaging, editorial, fashion, modern, elegant, confident, premium tone, editorial impact, modern elegance, display clarity, flared, calligraphic, sheared terminals, crisp, airy.
A high-contrast display face with smooth, rounded bowls and a broad, open stance. Strokes transition from very thin hairlines to sturdy verticals, creating a polished, ink-trap-free silhouette that reads cleanly at larger sizes. Many terminals end in subtle flares and angled cuts rather than hard slabs, giving the forms a gently calligraphic finish despite the largely sans-serif construction. Curves are drawn with a refined, elliptical logic, while diagonals (as in V, W, X, and Y) taper sharply into needle-like joins, heightening the sense of precision.
Best used for headlines, covers, pull quotes, and identity work where its contrast and wide stance can be appreciated. It performs well in fashion, beauty, and lifestyle contexts, and can add a premium tone to packaging or campaign graphics. For extended body copy, it is more effective at larger text sizes where the fine hairlines remain visible.
The overall tone is contemporary and editorial—sleek, composed, and slightly dramatic. The contrast and wide proportions suggest luxury and confidence, while the soft rounding keeps it approachable rather than austere. It feels suited to high-end branding where clarity and style need to coexist.
The design appears intended to merge modern, rounded construction with fashion-style contrast and refined, flared terminals. It aims for a clean, contemporary voice while still providing the drama and sophistication associated with editorial display typography.
The numeral set echoes the same contrast and flared finishing, with distinctive, stylized figures (notably the 2, 3, and 5) that add personality. Uppercase forms appear particularly expansive and headline-oriented, while the lowercase maintains an open rhythm with generous counters, helping longer lines feel less dense despite the strong contrast.