Sans Normal Kamem 22 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Helvetica Now' by Monotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, energetic, assertive, modern, dynamic, impact, motion, clarity, modernity, strength, oblique, geometric, compact counters, rounded corners, high legibility.
A heavy, oblique sans with clean, geometric construction and rounded curve joins. Strokes are uniformly thick with minimal modulation, producing sturdy letterforms and a consistent rhythm across caps, lowercase, and numerals. Proportions feel generously set with broad rounds and open apertures, while counters stay relatively compact, keeping the texture dense and impactful. The italic slant is pronounced and consistent, giving the type a forward-leaning, motion-oriented silhouette.
Best suited to short-to-medium text at display sizes where its bold, slanted stance can carry a message quickly—headlines, campaign lines, posters, and packaging. It also fits branding systems that need a strong, kinetic sans for sports, fitness, tech, or automotive-oriented communications.
The overall tone is confident and athletic, with a brisk, forward energy from the strong slant and robust weight. It reads as contemporary and utilitarian rather than delicate, emphasizing clarity and momentum.
The design appears intended to deliver high-impact, contemporary typography with an emphasis on speed and clarity. Its geometric shapes, sturdy strokes, and decisive oblique angle suggest a focus on assertive display use while keeping letterforms straightforward and readable.
Uppercase forms are simple and stable, with circular letters staying close to true rounds and diagonals cutting sharply for emphasis. Lowercase maintains a straightforward, single-storey feel where applicable, reinforcing a functional, modern voice. Numerals match the weight and slant closely, supporting consistent mixed text settings.