Sans Normal Lagew 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Neue Haas Grotesk Display' by Linotype, 'Europa Grotesk No. 2 SB' by Scangraphic Digital Type Collection, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: posters, headlines, branding, sportswear, packaging, sporty, confident, modern, energetic, punchy, impact, movement, attention, modernity, bold branding, rounded, chunky, smooth, slanted, compact.
A heavy, right-slanted sans with rounded construction and smooth, low-detail curves. Strokes are consistently thick with minimal contrast, and terminals are largely blunt or softly rounded, giving the forms a compact, muscular feel. Counters are relatively tight (notably in letters like a, e, and s), and the overall rhythm is driven by broad shapes and strong diagonals rather than fine detail. Figures follow the same robust, rounded logic, reading clearly at display sizes.
Best suited to display applications where strong emphasis is needed, such as posters, large headlines, brand marks, and promotional graphics. It also fits athletic or performance-oriented branding and bold packaging where a compact, high-impact typographic texture is desirable.
The tone is bold and energetic, with a forward-leaning, action-oriented voice. Its chunky curves and strong presence feel contemporary and assertive, suggesting motion and confidence rather than delicacy or formality.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure and a built-in sense of motion from the slant. It prioritizes immediate visibility and a contemporary, energetic personality for attention-grabbing typography.
In longer sample text, the strong slant and dense interior spaces create a solid texture that emphasizes impact over airiness. The design’s rounded geometry keeps the weight from feeling harsh, making it friendly despite its intensity.