Sans Normal Derih 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, product labels, signage, presentations, clean, neutral, modern, friendly, everyday utility, legibility, modern clarity, neutral branding, geometric, open apertures, rounded terminals, balanced, even rhythm.
A clean sans with largely geometric construction and gently rounded curves. Strokes maintain an even, steady thickness and join with smooth transitions, giving the letters a calm, consistent texture. Counters are open and well-proportioned, with circular/elliptical rounds in C, O, and Q, and straightforward, unembellished diagonals in A, V, W, X, and Y. Lowercase forms read simply and efficiently, with a single-storey a and g and compact, tidy punctuation-like details on i and j.
Well-suited to interface copy, product and brand communications, and general-purpose editorial or marketing text where clarity and a consistent rhythm matter. Its straightforward forms also make it a solid option for signage and informational layouts that need quick scanning and legibility.
The overall tone is neutral and contemporary, with a slightly friendly feel created by the smooth curvature and restrained shapes. It avoids stylistic quirks, reading as practical and unobtrusive while still feeling approachable.
The design appears intended as a dependable, general-use sans that prioritizes clarity and consistency. Its geometric leaning and minimal modulation suggest a focus on versatile, contemporary typography that stays out of the way of the content.
Numerals are clear and conventional, matching the letterforms in stroke weight and curvature for a cohesive typographic color. The sample text shows stable spacing and a uniform rhythm across words and lines, supporting comfortable reading at common text sizes.