Sans Normal Jimug 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, authoritative, sporty, impact, clarity, modern utility, strong branding, display emphasis, geometric, crisp, sturdy, punchy, open counters.
A heavy, geometric sans with broad proportions and a steady, upright stance. Strokes are clean and largely monolinear in feel, with crisp joins and rounded curves that read as circle- and ellipse-driven rather than calligraphic. Counters are generally open and spacious for the weight, and terminals tend to finish flat, giving the design a solid, no-nonsense rhythm. The lowercase follows a straightforward, contemporary construction with simple shapes and a legible, unambiguous texture in running text.
This style is well suited to headlines and short blocks of text where impact and immediate legibility matter. It fits branding and packaging that needs a strong, contemporary voice, and it can work for signage or interface callouts when large sizes and clear shapes are prioritized.
The overall tone is modern and assertive, projecting clarity and strength without feeling ornamental. Its wide footprint and strong presence suggest confidence and impact, leaning toward a contemporary, utilitarian sensibility.
The design appears intended as a straightforward, high-impact geometric sans that balances bold presence with clean readability. It aims to provide a modern, dependable voice for display-driven typography while maintaining enough openness in the forms to stay clear in text-like samples.
The numerals are robust and highly prominent, matching the weight and width of the letters for consistent color in mixed alphanumeric settings. Spacing appears comfortable at display sizes, producing a dense but readable line texture in the sample paragraph.