Sans Contrasted Vava 10 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, editorial display, sporty, editorial, retro, assertive, energetic, impact, motion, display emphasis, brand voice, headline clarity, slanted, bracketed, tapered, dynamic, compact counters.
A slanted, heavy-weight design with clear stroke modulation and tapered terminals that create a lively, calligraphic rhythm. Letterforms are broad and low-contrast in silhouette but show pronounced thick–thin transitions within strokes, especially in diagonals and curves. Curves are full and slightly sheared, with compact internal counters and tight apertures in letters like e and s, giving a dense, punchy texture in lines of text. Uppercase shapes feel sturdy and poster-ready, while the lowercase maintains a familiar structure with robust bowls and a strong forward lean that reinforces motion.
This font excels in display contexts where impact and motion are desirable—headlines, posters, sports or event branding, and bold packaging callouts. It can work for short editorial blurbs or pull quotes when set with enough size and spacing to keep counters open and maintain clarity.
The overall tone is bold and active, with a sporty, headline-driven energy and a slightly retro editorial flavor. Its slant and sharp, tapered finishing details add urgency and momentum, making it feel confident and attention-seeking rather than quiet or neutral.
The design appears intended to combine the immediacy of a slanted display face with refined stroke contrast, delivering a strong, modern presence while retaining a hint of traditional, brush-like modulation. The overall construction prioritizes visual punch and rhythmic movement for prominent typographic roles.
In text settings the weight and tight counters build a dark, even color that reads best with generous tracking and comfortable line spacing. Numerals are sturdy and consistent with the letterforms, matching the same slanted, modulated stroke behavior for a cohesive set.