Sans Normal Lydul 12 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'PG Gothique' by Paulo Goode, 'Otoiwo Grotesk' by Pepper Type, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, playful, retro, impact, momentum, display, emphasis, slanted, heavyweight, blocky, rounded, compact.
A heavy, slanted sans with broad proportions and compact interior counters. Strokes stay robust and even, with softly rounded curves paired with blunt, squared terminals that give letters a cut, block-like silhouette. The lowercase shows a large x-height and sturdy bowls, while the overall rhythm feels tight due to short apertures and dense black shapes. Numerals match the same chunky construction, with simple, highly filled forms that emphasize impact over delicacy.
Best suited for large-scale display typography such as headlines, posters, sports graphics, and bold branding moments where immediate presence matters. It can work for short bursts of copy (taglines, calls to action, packaging highlights) when set with ample spacing and enough size to keep interior shapes clear.
The tone is energetic and assertive, leaning toward a sporty, headline-driven personality. Its rounded massing keeps it friendly, while the strong slant and dense color add urgency and momentum. Overall it reads as bold, modern-retro, and built to grab attention quickly.
The design appears intended to deliver maximum visual impact with a streamlined sans structure, combining rounded geometry with blunt terminals for a strong, contemporary display voice. Its consistent slant and dense weight suggest a focus on motion and emphasis for promotional and attention-grabbing applications.
At smaller sizes the tight counters and closed apertures can darken, so it visually prefers generous tracking or larger settings. The slant is consistent across caps, lowercase, and figures, helping it maintain a unified forward-leaning motion in lines of text.