Sans Normal Udbuj 12 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa and 'Montier' by Glowtype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, editorial, clarity, impact, approachability, modern branding, humanist, open apertures, soft curves, rounded terminals, large counters.
A sturdy, contemporary sans with generous curves and a soft, humanist rhythm. Strokes are thick and even, with rounded joins and smooth, circular bowls; counters stay large and open, keeping forms clear at display sizes. Proportions feel balanced rather than condensed, with a slightly lively, variable rhythm across letters that avoids a purely geometric rigidity. Numerals are substantial and legible, matching the letterweight and maintaining consistent color in text.
Best suited to headlines, brand marks, packaging, and promotional graphics where a strong, readable sans is needed. It also works well for signage and short UI or marketing lines that benefit from high clarity and a warm, contemporary feel.
The overall tone is approachable and modern, with enough weight to feel assertive without becoming harsh. Its rounded shapes and open interiors give it a friendly, straightforward voice suited to clear messaging and upbeat branding.
The font appears designed to provide a dependable, high-impact sans for modern communication—prioritizing clarity, open forms, and a friendly softness while maintaining a confident typographic weight.
Uppercase forms read sturdy and simplified, while lowercase maintains distinct silhouettes for quick recognition. The design’s smooth curves and broad counters help it hold up well in short lines and large headlines where strong typographic presence is desired.