Sans Superellipse Hurak 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN 2014' by ParaType, 'PF DIN Text' by Parachute, 'Aago' by Positype, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, confident, industrial, sporty, friendly, impact, approachability, clarity, modernity, robustness, rounded, blocky, compact, soft-cornered, high-impact.
A heavy, rounded sans with compact proportions and softly squared curves that read like superellipse geometry. Strokes are uniformly thick with minimal modulation, and corners are broadly rounded, giving counters a pill-like feel. Uppercase forms are wide and stable, while lowercase is compact with short extenders and simple, closed apertures. Diagonals and joins are robust and slightly condensed-looking in dense text, producing a tight, sturdy rhythm. Numerals are bold and utilitarian, matching the blocky, soft-cornered construction of the letters.
This font suits bold headlines, posters, and attention-grabbing branding where strong shapes and quick recognition matter. It works well for signage and packaging that benefit from a sturdy, friendly industrial voice, and it can add weight and presence to short UI labels or badges when used at sufficiently large sizes.
The overall tone is assertive and high-impact, with a friendly softness from the rounded corners. It feels contemporary and practical—more workwear and signage than delicate editorial—conveying strength, clarity, and approachability at the same time.
The design appears intended to deliver maximum impact with minimal fuss: thick, even strokes, rounded-rectangle curves, and compact letterforms that stay legible and consistent in bold, high-contrast layout situations. Its geometry suggests an emphasis on modern, approachable strength rather than neutrality or refinement.
Spacing appears tuned for punchy display use, creating dark, even typographic color at larger sizes. Round letters (like O/C/G) maintain consistent curvature and weight, and the overall silhouette stays stable and grounded across the set.