Sans Superellipse Ifly 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akceler' and 'Cosan' by Adtypo and 'Calton' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, chunky, friendly, retro, cartoonish, impact, approachability, retro flavor, display clarity, brand character, rounded, soft corners, blocky, bouncy, compact.
A heavy, rounded sans with a superelliptical construction: bowls and counters feel like softened rectangles rather than pure circles. Strokes are uniform and dense, with broad terminals and consistently blunted corners. Proportions are compact with wide, squat curves and minimal internal space in letters like B, P, and e, while forms such as O and 0 read as rounded blocks. The lowercase shows single-storey a and g, a robust, short-armed r, and a tight, geometric e; numerals are similarly chunky, with a particularly heavy 8 and a compact 2/3 structure.
Best suited to display settings such as headlines, posters, packaging, and brand marks where its chunky shapes can carry personality. It can also work for short UI labels, stickers, or social graphics, but longer passages may feel dense due to the tight counters and heavy color.
The overall tone is bold and approachable, leaning toward a fun, pop-forward personality rather than neutral minimalism. Its rounded-rectangle geometry and tight counters give it a toy-like, retro display energy that feels friendly and slightly goofy, ideal for attention-grabbing statements.
The font appears designed to deliver maximum impact with a soft, friendly geometry—combining a strong black silhouette with rounded-rectangle forms to create a distinctive, approachable display voice.
The design emphasizes mass and silhouette over fine detail: counters are small and ink-trap-like openings are not apparent, so the face reads best when given enough size and breathing room. The superelliptical rhythm creates a cohesive, modular look across caps, lowercase, and figures.