Sans Normal Jadas 12 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, modern, clean, friendly, technical, utilitarian, clarity, modernity, approachability, versatility, geometric, rounded, open apertures, generous spacing, high legibility.
A wide, low-density sans with a geometric skeleton and softly rounded joins. Strokes are largely monolinear with subtle modulation, and the curves (C, G, O, e) read as clean circular/elliptical forms rather than calligraphic shapes. Terminals are mostly straight-cut, with smooth transitions into bowls and shoulders; counters are roomy and apertures stay open, supporting clarity at display and text sizes. Proportions favor breadth over height, and overall spacing feels generous, producing an airy rhythm in words and lines.
It works well for brand wordmarks, headlines, and poster typography where a broad, contemporary sans can carry presence without heaviness. The open shapes and even rhythm also suit UI labels, dashboards, and wayfinding/signage where quick recognition is important.
The tone is contemporary and straightforward, with a calm, approachable feel that avoids either stark austerity or overt playfulness. Its wide stance and rounded geometry give it a friendly, confident presence suited to modern interfaces and branding that wants to feel clear and reliable.
The design appears aimed at a modern, broadly usable sans that prioritizes clarity and a relaxed, spacious reading rhythm. By combining geometric roundness with clean terminals and wide proportions, it targets contemporary communication in both digital and print contexts.
Round forms stay stable across cases, and the numerals follow the same broad, geometric logic, with easily distinguishable shapes at a glance. The sample text shows consistent texture across long lines, with smooth curves and open counters maintaining readability as the size decreases.