Sans Normal Allaf 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, sporty, impact, clarity, modern branding, display presence, geometric, rounded, open apertures, smooth curves, even color.
A heavy, expansive sans with broad proportions and a steady, uniform stroke. Letterforms lean toward geometric construction: round counters in O/C/G and smooth, continuous curves overall, paired with mostly straight-sided joins and clear terminals. Spacing and sidebearings feel generous, creating an airy rhythm despite the weight. Lowercase forms are simple and sturdy with open apertures; the single-storey a and g reinforce a contemporary, geometric tone. Numerals match the letterforms with wide, stable silhouettes and clear interior space.
Best suited to display settings where its wide stance and strong color can carry impact—headlines, posters, and brand wordmarks in particular. The open counters and uncomplicated shapes also make it effective for short UI headings, signage, and packaging where quick recognition matters.
The overall tone is modern and approachable, combining a friendly roundness with assertive width and weight. It reads as confident and straightforward rather than delicate or formal, lending a contemporary, slightly sporty personality in headlines and short statements.
The design appears intended to deliver a bold, contemporary sans voice with a friendly geometric feel and strong horizontal footprint. It emphasizes clarity and consistency through simple construction, open interior spaces, and a steady rhythm across letters and numerals.
Round characters maintain consistent curvature and counter shapes, and the design avoids fussy details in favor of clean geometry. The width gives words a strong horizontal presence, while the large counters help preserve clarity at display sizes.