Sans Normal Lidal 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Aalto Sans' by Los Andes, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, punchy, impact, momentum, attention, modernity, strength, slanted, geometric, rounded, sturdy, compact.
This typeface is a heavy, slanted sans with sturdy, low-contrast strokes and broadly geometric construction. Curves are full and rounded (notably in C, O, Q, and S), while terminals are clean and mostly straight-cut, giving the forms a crisp, engineered finish. The uppercase reads compact and muscular with tight interior counters, and the lowercase follows with single-story a and g, rounded bowls, and a utilitarian, space-efficient rhythm. Numerals are similarly robust and open, with simple silhouettes that hold up at display sizes.
Best suited to headlines and short statements where the bold, slanted forms can deliver immediate impact. It works well for sports and fitness branding, promotional posters, packaging callouts, and punchy digital graphics where a strong, modern sans is needed.
The overall tone is energetic and forward-leaning, with a sporty, contemporary voice. Its weight and slant project momentum and confidence, making it feel assertive and attention-grabbing rather than delicate or formal.
The design appears intended as a high-impact italic sans for display use, balancing geometric roundness with compact, sturdy proportions to maintain a dense, powerful text color. The goal seems to be a fast, energetic voice that stays clean and legible at large sizes.
The italic angle is consistent across cases, and the design keeps a controlled, uniform texture in words. Round letters stay smooth and stable while diagonal-heavy letters (K, V, W, X, Y) feel especially dynamic, reinforcing the sense of speed and impact.