Sans Normal Tylub 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Hisham' and 'Optima' by Linotype, 'Foreday Semi Sans' and 'Mentor Sans' by Monotype, and 'MarkusLow' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, chunky, playful, confident, display impact, approachability, retro flavor, branding voice, rounded, soft corners, bulbous, compact counters, lively rhythm.
A heavy, rounded sans with broad proportions and soft, slightly irregular curves. Strokes are thick and consistently weighted, with gently squared terminals and compact internal counters that make the forms feel dense and punchy. Curves are emphasized over straight geometry, producing circular bowls and full, swollen joins, while diagonals (as in V/W/X/Y) remain sturdy and open. The lowercase shows a single-storey a and g, round i/j dots, and overall simplified construction that prioritizes bold silhouette over fine detail.
Best suited to headlines, posters, packaging, and brand marks where strong silhouettes and a friendly voice are desirable. It also works well for short bursts of copy in advertising, signage, and social graphics, especially where high impact is more important than airy text color.
The font conveys a warm, upbeat tone with a clear retro flavor—confident and attention-grabbing without feeling sharp or technical. Its bouncy shapes and full bowls read as approachable and slightly whimsical, suited to expressive, personality-forward typography.
This design appears intended to deliver a bold, approachable display voice built on rounded, simplified shapes that reproduce well at large sizes. The emphasis on thick strokes and compact counters suggests a focus on punchy readability and a distinctive, retro-leaning personality.
At text sizes, the tight counters and heavy joins can make dense passages feel dark, while the wide stance keeps words visually stable and prominent. Numerals are similarly weighty and rounded, matching the letterforms for cohesive display use.