Sans Superellipse Gidus 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' and 'Uni Neue' by Fontfabric, 'Orto' by LetterPalette, 'Roihu' by Melvastype, and 'Planer' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, punchy, approachability, impact, clarity, modern branding, rounded, soft corners, compact, sturdy, geometric.
A heavy, rounded sans with superelliptical construction: counters and bowls lean toward rounded-rectangle shapes, and terminals are broadly softened rather than sharply cut. Strokes are dense and even, with minimal modulation, producing a solid, poster-like texture. The proportions are compact with short-ish apertures and generous interior rounding, and the lowercase maintains clear, simple silhouettes with a single-storey a and g. Numerals follow the same blocky, rounded logic, with an especially full, cushiony 8 and tightly curved 3.
Best suited to high-impact applications such as headlines, short slogans, posters, packaging, and bold UI or wayfinding labels where immediate readability and presence matter. It also works well for brand marks and promotional graphics that want a soft-edged, contemporary feel.
The overall tone is upbeat and approachable while still feeling assertive. Its chunky, softened forms read as contemporary and friendly, lending a playful warmth without becoming informal or hand-drawn.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric voice. By using superelliptical curves and softened terminals, it aims to balance authority and approachability for modern display typography.
At display sizes the rounded geometry creates a smooth, cohesive rhythm; in dense settings the heavy weight and relatively closed shapes can make spacing and counters feel tight, so it benefits from generous tracking and leading. The design’s consistency across caps, lowercase, and figures supports a unified brand voice.