Serif Other Yili 8 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, editorial, art deco, theatrical, retro, dramatic, display impact, deco revival, engraved feel, brand voice, texturing, stencil-cut, incised, high-contrast, angular, sculptural.
A decorative serif with heavy, blocky letterforms shaped by sharp internal cut-ins and triangular notches that read like stencil or inlaid breaks. Curves are broad and confident, but frequently interrupted by crisp diagonals, creating a carved, segmented rhythm through bowls and counters. Serifs are present yet integrated into the mass rather than delicate, with terminals that often resolve into pointed wedges or clipped facets. The overall color is dense and graphic, with a consistent system of negative-space incisions applied across caps, lowercase, and figures.
Best suited for display typography where the carved details can be appreciated: headlines, poster titles, book or album covers, branding marks, and packaging. It can also work for short editorial callouts or section openers, but it is less appropriate for long passages or small-size UI text where the internal incisions may compete with legibility.
The font conveys a bold, stage-poster energy with an Art Deco–leaning sense of geometry and spectacle. Its cutaway details add tension and flair, giving text a mysterious, noir-like tone that feels simultaneously vintage and fashion-forward. The strong silhouettes and stylized breaks make it feel ceremonial and attention-seeking rather than neutral or purely utilitarian.
The design appears intended to merge classic serif structure with a decorative, cut-paper or engraved treatment, producing a bold, instantly recognizable voice for branding and titling. Its consistent notch-and-wedge motif suggests a focus on creating visual texture and period flavor while maintaining coherent alphabet-wide styling.
The distinctive internal cuts can reduce clarity at smaller sizes, especially in tight apertures like E/F and some lowercase forms, but they create a memorable texture at display sizes. The figures match the same segmented logic, producing a cohesive headline system across letters and numerals.