Sans Normal Turid 4 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, punchy, confident, retro, sporty, playful, impact, display, nostalgia, signage, attention, blocky, rounded, sturdy, compressed counters, ink-trap cuts.
A heavy, display-oriented sans with broad proportions, large bowls, and compact internal counters. Stroke terminals are mostly squared with subtle chamfered/angled cuts that create a slightly carved look, especially visible in letters like S, Z, and the numerals. Curves are full and geometric, while joins stay firm and structural, producing a solid silhouette and strong color on the page. Lowercase forms are simple and robust with short extenders and a generous x-height feel relative to the caps; punctuation and figures match the same dense, weighty rhythm.
Best suited to headlines, posters, logos, and bold branding where maximum impact is needed. It works well for sports and entertainment graphics, packaging, and promotional layouts, and can add a retro, punchy voice to short statements or signage-style typography. Long-form text is less ideal due to the dense weight and compact counters.
The overall tone is loud, energetic, and assertive, with a distinctly vintage advertising and athletic-signage flavor. Its chunky shapes and tight counters create a friendly toughness—more playful than severe—making it feel attention-grabbing and confident in headlines.
The design appears intended to deliver a high-impact, display sans that stays readable at large sizes while adding distinctive personality through angular cuts and compact, sturdy forms. It emphasizes strong silhouettes and a consistent, poster-ready texture for attention-led typography.
At smaller sizes the tight counters and deep weight can cause letters like a/e/s and numerals such as 8/9 to visually fill in, while at large sizes the angled cuts add character and help keep shapes from feeling overly soft. The sample text shows strong word-image impact and a consistent texture, with spacing that reads compact and headline-forward.