Sans Normal Itboj 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type and 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, sporty, impact, clarity, approachability, brand voice, rounded, geometric, blocky, compact, clean.
This sans has heavy, rounded geometry with broad proportions and smooth, low-contrast strokes. Counters are generous and oval, and terminals are largely blunt with softly curved joins, producing a sturdy, compact texture at display sizes. The lowercase shows simple, single-storey forms and a relatively straightforward construction, while diagonals and bowls stay consistent in weight and curvature. Figures are equally robust, with open shapes and clear silhouettes that hold up in dense settings.
Best suited to headlines, posters, and logo or brand wordmarks where strong presence and easy recognition matter. It also works well for packaging and short calls-to-action, and can be effective in signage where high-impact letterforms are needed.
The overall tone is bold and upbeat, with a friendly, contemporary feel. Its wide stance and rounded forms read as confident and approachable, leaning toward energetic branding rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with simple, rounded construction and stable proportions, prioritizing clarity and bold personality for display-led typography.
Spacing appears intentionally substantial, helping prevent the heavy strokes from clogging in longer lines. The design maintains a consistent rhythm across uppercase, lowercase, and numerals, emphasizing solid shapes over fine detail.