Sans Normal Itbab 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BB Torsos Pro' by Bold Studio, 'Neue Plak' and 'Neue Plak Display' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, loud, modern, sporty, friendly, impact, attention, modernity, clarity, brand voice, blocky, geometric, rounded, compact, high-impact.
This is a heavy, geometric sans with broad proportions and sturdy, uniform strokes. Curves are built from near-circular bowls and soft radiused joins, while terminals are mostly straight and blunt, giving the shapes a compact, block-like silhouette. Counters are relatively small for the weight, and the overall rhythm is driven by wide capitals, round O/Q forms, and simplified lowercase construction. Numerals follow the same solid geometry, with large forms and minimal detailing for strong presence.
It performs best in large sizes where its bold geometry and wide stance can carry short phrases, titles, and identity work. It suits posters, display advertising, packaging fronts, and signage where immediate legibility and presence matter more than long-form comfort.
The tone is assertive and energetic, with a contemporary, no-nonsense feel. Its rounded geometry keeps it approachable, but the mass and width make it read as bold, promotional, and attention-seeking.
The design appears intended as a high-impact display sans: broad, simplified letterforms with rounded geometry that stay friendly while maximizing visual weight. It aims to deliver strong recognition and punchy typographic texture across headlines and branding applications.
In text, the density is high and whitespace is limited, so the font creates a strong typographic color. Round letters (O/C/G/Q, o/c/e) dominate the texture, and the blunt terminals and compact counters emphasize impact over delicacy.