Sans Superellipse Higip 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Kaneda Gothic' by Dharma Type, 'Seriguela' by Latinotype, 'Neue Plak' and 'Neue Plak Display' by Monotype, and 'Contraption' by Pink Broccoli (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, sports, industrial, headline, poster, assertive, compact, space saving, maximum impact, modern utility, signage clarity, condensed, blocky, squared, rounded corners, tight spacing.
A compact, heavy sans with tall proportions and strongly condensed letterforms. Strokes are consistently thick with minimal modulation, and curves resolve into rounded-rectangle forms that keep counters small and tightly enclosed. Terminals are blunt and squared off, with crisp joins and a slightly mechanical rhythm. The overall texture is dense and columnar, creating strong vertical emphasis and high visual mass in lines of text.
Best suited to large-scale display settings where density and impact are desired, such as posters, headlines, storefront or wayfinding signage, and bold branding lockups. It also works well for compact, attention-grabbing labels and titling where horizontal space is limited and a strong typographic block is needed.
The tone is forceful and utilitarian, with an industrial, no-nonsense presence. Its compressed width and solid silhouettes feel loud and attention-grabbing, leaning toward signage and poster typography rather than subtle editorial voice. The rounded-rectangle curves add a contemporary, engineered flavor instead of a soft or friendly one.
The design appears intended to maximize impact and legibility in tight widths by using heavy strokes, simplified geometry, and rounded-rectangle curves. Its consistent, engineered shapes suggest a focus on creating a modern, industrial display voice that holds up in short, bold phrases and high-contrast layouts.
Round letters like O/C/G read as squarish ovals with tightened apertures, while punctuation and dots appear sturdy and prominent. The numerals follow the same condensed, block-forward logic, helping mixed alphanumeric settings keep a uniform, punchy color.