Sans Superellipse Pilab 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to '403 Neudron' by 403TF and 'Etrusco Now' by Italiantype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, authoritative, sports, retro, urgent, space saving, high impact, signage clarity, brand stamp, condensed, blocky, rectilinear, rounded corners, compact.
A condensed, heavy sans with rectilinear construction and rounded-rectangle counters. Strokes are uniformly thick with minimal modulation, producing a dense, compact texture. Curves are treated as softened corners rather than fully circular forms, and terminals are blunt and squared-off. Proportions are tall and tightly fit, with sturdy verticals, simplified joins, and numerals that match the same block-like, superelliptic geometry.
Best used for headlines, display copy, and short bursts of text where compact width is helpful and maximum impact is desired. It fits well in posters, sports and team branding, labels and packaging, and wayfinding or environmental signage where bold, condensed letterforms need to hold their shape at a distance.
The overall tone is forceful and no-nonsense, with a utilitarian, industrial feel. Its compact width and high visual mass create an assertive voice suited to attention-grabbing messaging, evoking sports signage and bold poster typography. The rounded corners temper the severity slightly, keeping it contemporary rather than purely mechanical.
The design appears intended to deliver maximum visual density and impact in limited horizontal space, using rounded-rectangle geometry to keep forms consistent and highly legible at display sizes. Its simplified, uniform strokes suggest an emphasis on bold communication over delicate detail.
In text settings the tight rhythm creates strong horizontal bands, so spacing and line length will noticeably affect readability. The lowercase follows the same condensed, squared geometry, keeping a consistent silhouette across mixed-case settings, while punctuation and figures retain the same sturdy, simplified shapes.