Slab Contrasted Vuri 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Malaga' by Emigre, 'Askan' by Hoftype, 'Rooney' by Jan Fromm, and 'Mislab Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, western, vintage, poster, bold, playful, attention, nostalgia, impact, bracketed, blocky, bulky, rounded, softened.
A heavy, slab-serif design with chunky, bracketed serifs and broadly rounded interior curves. Strokes are robust with a subtle, noticeable contrast that keeps counters open despite the weight. The letterforms feel wide and sturdy, with a slightly soft, bulbous shaping at joins and terminals that gives the face a friendly mass rather than a sharp, mechanical edge. Spacing reads generous for the weight, and the overall color is dense and emphatic, optimized for impact in large sizes.
Best suited for headlines and short-form copy where weight and personality are assets—posters, storefront-style signage, packaging fronts, and bold brand marks. It can also work for pull quotes and section headers where a vintage, display-centric slab voice is desired.
The tone is assertive and nostalgic, recalling classic poster and sign lettering with a hint of Western and circus energy. Its chunky slabs and rounded shapes make it feel approachable and fun while still projecting strength and confidence.
The design appears intended to deliver maximum visual impact with a classic slab-serif flavor, combining robust strokes and decorative slabs to evoke traditional print and sign heritage while maintaining legibility through open counters and steady proportions.
The forms show a consistent, rhythmic slab treatment across caps and lowercase, creating a strong headline presence. Round letters like O/C/G and the heavy numerals emphasize solidity, while the pronounced serifs add a decorative, display-forward character.