Sans Other Abmak 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Otter' by Hemphill Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, chunky, bouncy, quirky, friendly, display, attention, friendly tone, handmade feel, humor, rounded, soft corners, irregular, cartoonish, heavyweight.
A chunky, heavy sans with rounded outer corners and subtly irregular contours that give each letter a hand-cut, buoyant feel. Strokes are thick and largely monoline, with broad counters and simplified interior shapes that keep the forms bold and readable. Curves tend toward soft geometry rather than strict circles, and terminals look slightly blunt, contributing to an intentionally uneven rhythm across words. The overall texture is dense and dark, with lively spacing and a gently wiggly baseline impression in running text.
Best suited to short, high-impact settings such as posters, display headlines, playful branding, packaging, and event graphics where a friendly, chunky voice is desirable. It can work well for children’s materials and casual signage, especially when set with generous leading and breathing room. For long-form text, its heavy color and lively irregularity may be more effective in short bursts than extended reading.
The tone is upbeat and informal, suggesting humor and approachability. Its irregularity reads as playful and craft-like rather than precise or corporate, lending a spirited, kid-friendly energy. The weight and rounded forms also make it feel warm and inviting, suited to attention-grabbing, feel-good messaging.
The design appears intended as a characterful display sans that prioritizes personality and immediacy over strict geometric consistency. By combining heavy, rounded forms with slight irregularities, it aims to feel hand-made and cheerful while remaining bold and legible at large sizes.
Distinctive glyph quirks—like the jaunty diagonals and angular joins on letters such as K, W, X, and the looped tail on the 9—add character and reinforce the hand-drawn aesthetic. The lowercase maintains the same chunky voice as the caps, helping headlines feel cohesive even with mixed case.