Sans Normal Pelov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Crossten' by Horizon Type, 'Nanami' and 'Nanami Pro' by HyperFluro, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Acre' by Jonathan Ball (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, sturdy, retro, high impact, approachability, display clarity, brand warmth, rounded, compact, chunky, soft corners, geometric.
A heavy, rounded sans with compact proportions and soft, circular curves throughout. Terminals are broadly blunted and corners are consistently eased, giving strokes a molded, cushiony feel rather than sharp cuts. Counters are relatively small for the weight, with clean, open apertures on letters like C and S, and a simple, geometric construction across rounds and straights. The overall rhythm is steady and dense, with sturdy verticals and wide, confident curves that hold up well at larger sizes.
Best suited to headlines, posters, packaging, and brand marks where a warm, high-impact presence is needed. It also works well for short UI labels, badges, and social graphics when set at sizes large enough to preserve interior counters.
The tone is upbeat and approachable, with a friendly softness that reads as contemporary-retro. Its chunky forms feel dependable and upbeat, lending a casual, informal energy without becoming messy or overly quirky.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining geometric simplicity with softened edges for an approachable, modern display look.
Uppercase shapes read as bold signage forms, while the lowercase keeps a straightforward, single-storey feel on letters like a and g, reinforcing the geometric, pared-back construction. Numerals are equally weighty and rounded, suited to attention-grabbing settings where clarity matters more than delicacy.