Sans Normal Obnih 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger Next Paneuropean', 'Neue Frutiger', and 'Neue Frutiger Paneuropean' by Linotype; 'American Auto' by Miller Type Foundry; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, direct, friendly, modern, punchy, visibility, impact, clarity, modern utility, approachability, rounded, blocky, compact, soft-cornered, high-impact.
A heavy, geometric sans with broadly rounded curves and a sturdy, compact build. Strokes are consistently thick with minimal modulation, producing smooth, even color in text. Counters are relatively tight (notably in a, e, s, and 8), while large round forms like O and Q stay open and stable with slightly squarish rounding. Terminals are mostly blunt and vertical, and join behavior is clean and mechanical, giving the design a solid, poster-like presence.
Best suited to headlines, display copy, and short passages that need high visibility—posters, marketing, packaging, labels, and straightforward branding. The dense, even texture also works well for UI callouts and wayfinding-style signage where maximum impact is prioritized over airy refinement.
The tone is assertive and straightforward, with a friendly softness coming from the rounded geometry. It reads as contemporary and utilitarian rather than elegant, conveying strength, clarity, and approachability. The overall feel is bold and promotional—designed to stand out without looking harsh.
The design appears intended as a strong, all-purpose display sans that delivers immediate legibility and visual authority. Its rounded geometric construction suggests an aim to balance toughness with an approachable, contemporary character for promotional and product-facing typography.
Uppercase forms are broad and uniform, while the lowercase stays compact with clear differentiation (single-storey a and g, simple i/j dots, and a sturdy, angled k). Numerals are wide and weighty, with the 1 showing a distinct angled cap and the 4 and 7 built from strong straight strokes, reinforcing a practical, signage-oriented rhythm.