Sans Normal Obgat 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'SFT Schrifted Sans' by Schrifteria Foundry and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, display, rounded, soft-cornered, blocky, compact, heavy.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and a steady rhythm. Counters are relatively tight and mostly circular/oval, while terminals tend to end in blunt, squared cuts that keep the shapes crisp. The overall geometry favors simple, sturdy construction with slightly condensed-feeling bowls and broad verticals, yielding strong word shapes at display sizes.
Best suited to headlines, logos, and short, high-impact copy where its dense weight and rounded forms can be appreciated. It also works well for packaging, signage, and promotional graphics that need an assertive but welcoming voice. For extended reading, it will be most comfortable at larger sizes with generous leading and tracking.
The tone is bold and approachable—confident without feeling sharp or aggressive. Its rounded shapes and substantial weight read as friendly and contemporary, with a mildly playful, poster-like energy that stands out quickly in headlines.
The design appears intended to deliver maximum impact with a friendly, contemporary character—combining robust, simplified geometry with rounded forms to stay legible and inviting in display settings.
The mix of round bowls and flat cuts creates a distinctive “soft-but-solid” texture, giving letters a chunky presence while maintaining clear silhouettes. In longer lines, the weight produces high visual density, so spacing and size will be key to keeping text from feeling crowded.