Sans Normal Jeloh 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Belle Sans' by Park Street Studio, 'Ordina' by Schriftlabor, and 'Corbert Wide' and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, modern, confident, dynamic, industrial, impact, speed, emphasis, modernity, clarity, oblique, geometric, rounded, compact, heavy.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform and low-contrast, with clean terminals and a consistent, engineered rhythm. Counters are fairly open for the weight, and the letterforms favor circular/elliptical geometry (notably in C, O, Q) paired with firm verticals and diagonals. The slant is steady across capitals, lowercase, and numerals, giving the whole set a cohesive forward-leaning texture.
This font is well suited to headlines and short-to-medium display text where a strong, slanted voice is useful—such as sports identity, product branding, posters, and punchy packaging callouts. It can also work for UI or signage accents when emphasis and quick recognition matter more than long-form reading comfort.
The overall tone is energetic and assertive, with a streamlined, contemporary feel. Its bold presence and steady oblique posture suggest speed and momentum, while the rounded construction keeps it approachable rather than harsh.
The design appears intended to deliver a bold, fast-moving sans that feels modern and robust, combining geometric roundness with a consistent oblique angle for emphasis. The goal seems to be high impact with straightforward, no-nonsense letterforms that remain clean and legible at display sizes.
The uppercase set reads especially sturdy and display-oriented, while the lowercase retains clear, simple shapes with single-storey forms visible in a and g. Numerals are strong and legible, matching the same rounded, geometric logic and maintaining the same forward slant for consistency in mixed content.