Sans Normal Dogay 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: ui text, branding, editorial, wayfinding, presentations, clean, modern, friendly, neutral, minimal, clarity, neutrality, versatility, modernism, geometric, open, rounded, crisp, airy.
This typeface is a clean, geometric sans with smooth circular bowls and simplified construction. Strokes are even and consistent, with rounded curves paired with straight terminals and a generally open, uncluttered rhythm. Counters are generous (notably in O, C, e, and a), and joins remain crisp without decorative modulation. The lowercase shows a single-storey a and g with straightforward forms, while the uppercase reads as evenly proportioned and stable. Numerals follow the same plain, contemporary drawing with clear curves and uncomplicated silhouettes.
It suits interface and product typography where a neutral, contemporary voice is needed, and it also works well for brand systems that want a clean, approachable look. The open forms and straightforward letter shapes make it a solid option for headings, short paragraphs, signage-style applications, and presentation graphics.
The overall tone is modern and understated, projecting clarity and approachability rather than personality-driven eccentricity. Its calm, clean shapes feel contemporary and practical, with a friendly softness coming from the round forms and open counters.
The design appears intended as a modern, geometry-led sans focused on clarity and versatility, balancing smooth circular forms with restrained detailing. It aims to provide a dependable, contemporary texture in both display and general-purpose text settings without calling attention to itself.
In the sample text, spacing appears comfortable and consistent, supporting smooth reading at larger sizes. The design leans on simple geometry—especially in round letters—while maintaining enough differentiation between characters for clear word shapes.