Sans Normal Doram 12 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui labels, wayfinding, presentations, posters, brand systems, clean, modern, neutral, airy, technical, clarity, versatility, modernity, simplicity, monoline, geometric, open counters, rounded, spacious.
A monoline sans with generous spacing and rounded, geometric construction. Curves are smooth and near-circular with open apertures, while straight strokes stay crisp and even, producing a calm, low-detail texture. Terminals are mostly plain and straight-cut, and the overall fit feels roomy, giving words a bright, uncluttered rhythm in text.
It suits interface labels, product copy, and information design where clarity and a clean rhythm are important. The roomy proportions and open counters also make it effective for headlines, posters, and presentation typography that needs to feel modern and unobtrusive.
The font reads as clean and contemporary, with a neutral voice that stays out of the way. Its open forms and consistent stroke tone lend it an airy, straightforward character that can feel mildly technical without becoming cold.
The design appears intended as a versatile, general-purpose sans that emphasizes clarity through simple geometry, open shapes, and consistent stroke weight. It aims to provide an even, contemporary texture that works across both display and reading sizes without drawing attention to stylistic quirks.
Uppercase forms appear broadly proportioned with simple, legible silhouettes, and the lowercase maintains a similarly open, uncluttered structure. Numerals follow the same geometric logic, with smooth curves and clear differentiation that stays consistent with the rest of the design.