Sans Normal Logen 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Normatica' by CarnokyType, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, sporty, energetic, modern, friendly, impact, momentum, modernity, readability, branding, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with compact, rounded construction and strongly filled-in counters. Strokes are broadly uniform with smooth curves and blunt terminals, producing a dense, high-impact silhouette. The italic slant is consistent across capitals, lowercase, and figures, and the overall rhythm feels tight and forward-leaning. Curved characters (C, G, O, S) are notably full and round, while diagonals (A, V, W, X, Y) are wide and sturdy, reinforcing a stable, muscular texture.
Best suited to short, high-impact typography such as headlines, posters, and prominent UI or signage labels where clarity and emphasis matter more than delicate detail. The strong slant and dense color make it particularly effective for sports branding, promotional graphics, and packaging that benefits from an energetic, forward-moving voice.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its big, rounded shapes keep it approachable, while the strong slant adds speed and urgency—well suited to messaging that needs to feel active and bold.
The design appears intended to deliver maximum visual punch with a fast, modern slant while keeping forms simple and rounded for broad readability. It aims for a contemporary, athletic presence that holds together as a solid block of text at display sizes.
Spacing appears relatively compact for the weight, creating solid word shapes at larger sizes. Numerals are similarly robust and rounded, matching the letterforms for a cohesive, poster-friendly system.