Sans Normal Logen 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Ordina' by Schriftlabor, 'Lyu Lin' by Stefan Stoychev, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, punchy, confident, impact, emphasis, speed, bold branding, display clarity, oblique, compact, rounded, blunt, heavy.
A heavy, oblique sans with compact proportions and rounded, softly squared corners. Strokes are thick and even with minimal modulation, creating dense black shapes and strong silhouette recognition. Curves are generous and closed counters are fairly tight, while terminals tend to be blunt and clean. The overall rhythm is forward-leaning and sturdy, with straightforward geometry and a consistent, no-fuss construction across letters and figures.
Best suited for headlines, posters, and prominent UI or campaign moments where strong emphasis is needed. It works well in branding and packaging that benefits from a forward-leaning, high-energy voice, and can be effective for sports or streetwear-style graphics. For longer text, additional spacing and larger sizes help preserve readability.
The tone feels bold and kinetic, projecting momentum and confidence. Its slanted stance and solid mass read as sporty and assertive, with a contemporary, utilitarian edge rather than a delicate or expressive one.
The design appears intended to deliver maximum impact in a compact, slanted sans form—prioritizing bold presence, speed, and straightforward legibility in display contexts.
At display sizes the weight produces strong impact, but the tight counters and dense texture can reduce clarity as size drops. Numerals and capitals maintain a blocky, poster-like presence that pairs well with short, emphatic messaging.