Sans Normal Orrak 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Agilita' and 'Metro Nova' by Linotype, 'Belle Sans' by Park Street Studio, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, playful, impact, approachability, modernity, clarity, display focus, rounded, geometric, blocky, sturdy, clean.
A heavy, rounded sans with smooth curves and compact, solid letterforms. Strokes are uniformly thick with mostly closed apertures and softly squared terminals, creating a dense, high-impact silhouette. Counters are relatively small, and curves tend toward geometric bowls, while joins and diagonals stay crisp and controlled for a clean, contemporary rhythm. Numerals match the weight and overall roundness, maintaining a consistent, sturdy texture across lines.
Well-suited to headlines, posters, and short statements where strong visual presence is needed. It can work effectively for branding, packaging, and signage that benefit from a friendly but forceful voice, especially at medium-to-large sizes where the rounded details and tight counters remain clear.
The overall tone is confident and approachable, with a friendly softness from the rounded shapes paired with assertive mass. It reads as contemporary and attention-grabbing, leaning toward upbeat, poster-like energy rather than quiet neutrality.
The font appears designed to deliver maximum impact with a clean, geometric simplicity, combining rounded friendliness with a dense, confident weight. Its forms prioritize bold clarity and contemporary appeal for display-forward communication.
In text, the heavy color produces strong emphasis and compact word shapes, with punctuation and dots appearing robust and clearly present. The design’s tight apertures and small counters create a cohesive, bold texture that favors display sizes over delicate, airy settings.