Sans Other Bubiy 4 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, quirky, informal, lively, approachability, distinctiveness, handmade feel, display impact, soft corners, flared terminals, irregular rhythm, hand-cut feel, rounded forms.
This typeface is a heavy, low-contrast sans with softly rounded curves and subtly flared, wedge-like terminals that create a lightly hand-cut silhouette. Strokes stay broadly consistent in weight, but many joins and endings show small angular inflections that add visual texture without becoming decorative. Proportions vary by glyph, with generous bowls and compact apertures in places, producing an uneven, animated rhythm across words. Numerals follow the same chunky construction, with simplified shapes and slightly idiosyncratic angles that maintain the informal tone.
It suits headlines, posters, and display settings where a warm, characterful voice is desirable. The sturdy shapes also work well on packaging and branding applications that benefit from a casual, hand-crafted impression, including logos and short callouts.
The overall tone feels upbeat and approachable, with a quirky, homemade energy that reads more conversational than corporate. Its bouncy rhythm and softened geometry give it a friendly, kid-adjacent character while still staying clear enough for short messages and headlines.
The design appears intended to deliver a bold, friendly sans voice with handcrafted character, using flared terminals and gently irregular geometry to stand apart from more neutral grotesques while remaining broadly legible.
The face relies on terminal shaping and subtle asymmetries for personality rather than contrast or ornament. In running text it creates a distinctive, slightly wavy texture, so spacing and line length will strongly influence how calm or energetic it appears.