Sans Other Bubon 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, retro, bold, approachable, approachability, display impact, retro charm, friendly branding, rounded, soft, bulky, quirky, compact.
This typeface is a rounded, low-contrast sans with soft terminals and a slightly compact, heavy-set silhouette. Curves are generous and fairly circular, while straights have subtly tapered or flared ends that add a gentle, hand-shaped feel without becoming overtly decorative. The lowercase shows a single-storey a and g, a round i dot, and generally wide bowls on b/d/p/q, creating a smooth, bubbly rhythm in text. Uppercase forms are sturdy and simplified, with broad counters and minimal detailing, producing strong, even color at display sizes.
It performs best in headlines, logos, packaging, and posters where a friendly, rounded voice is desired. The sturdy shapes and smooth curves also suit signage and short blocks of copy, especially when the goal is an approachable, upbeat tone rather than a strictly neutral UI feel.
The overall tone is warm and informal, with a cheerful, slightly retro personality. Its rounded forms and chunky presence give it a welcoming, kid-friendly energy, while the clean construction keeps it usable for contemporary branding and headlines.
The design appears intended to deliver a personable sans that blends clean, simplified structure with soft, rounded shaping. It emphasizes charm and immediacy—easy to read at larger sizes—while retaining enough regularity to function in everyday display typography.
Figures are large and prominent, with curvy shapes on 6/8/9 and a straightforward, open 4 that fits the friendly, soft-edged system. Spacing appears comfortable, and the design maintains consistent stroke behavior across letters and numerals, supporting an even texture in short paragraphs and prominent titles.