Slab Square Itby 6 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Iowan Old Style BT' by Bitstream, 'FF Kievit Serif' by FontFont, and 'Iowan Old Style' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, book covers, vintage, assertive, sporty, editorial, playful, impact, retro flavor, headline clarity, expressive italic, brand voice, bracketed, slanted, chunky, compact, ink-trappy.
A heavy, right-slanted slab serif with broad proportions and compact internal spaces. Serifs are thick and blocky with subtle bracketing, while curves and joins show a slightly sculpted, ink-trap-like shaping that keeps counters open at display sizes. Stroke contrast stays modest, emphasizing mass and strong horizontals, and the overall rhythm is energetic with punchy diagonals and tapered connections in places. Figures are bold and rounded, matching the letters’ dense, poster-ready color.
Best suited to display typography such as headlines, posters, editorial openers, and brand marks where its weight and slanted stance can carry the composition. It can also work well on packaging and book covers that want a vintage or Americana-leaning serif with strong impact.
The tone feels retro and headline-driven, mixing old-school print warmth with a confident, almost athletic punch. Its pronounced slant and chunky slabs give it a lively, forward-moving voice that reads as bold and characterful rather than formal.
The design appears intended to deliver maximum presence and momentum through wide, heavy forms and slab serifs, while keeping the texture lively via subtle sculpting and italic movement. It aims to evoke a classic print sensibility with a contemporary, high-impact footprint.
The italics are integral to the design (not just an oblique feel), with noticeable calligraphic tension in the lowercase and a strong, graphic presence in capitals. Tight apertures and small counters suggest it will perform best when given a bit of size and breathing room.