Sans Superellipse Igvu 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, sports graphics, industrial, sporty, assertive, retro, high impact, sturdy branding, space efficiency, modern retro, blocky, condensed feel, rounded corners, squared rounds, compact counters.
A heavy, block-driven sans with squarish round forms built from rounded rectangles. Strokes are consistently thick with compact apertures and tight internal counters, creating a dense, high-impact texture in text. Corners are softened rather than sharp, and many curves resolve into flattened terminals, giving round letters a structured, engineered feel. Uppercase shapes are broad and stable, while lowercase keeps a tall, sturdy silhouette with short extenders and a prominent x-height; overall spacing reads on the tight side for such a dark weight.
Works best for large-scale display use such as headlines, posters, editorial openers, logos, packaging callouts, and sports or event graphics where a compact, heavyweight voice is desired. It can also serve as a punchy UI or signage accent in limited doses when strong emphasis is needed.
The tone is forceful and utilitarian, with a confident, no-nonsense presence. Its squared rounding adds a subtle retro-industrial flavor—more athletic and mechanical than friendly—making it feel suited to bold statements and high-contrast messaging.
The design appears intended to deliver maximum impact through simplified, modular geometry and rounded-rectangle construction, balancing toughness with controlled softness at the corners. It prioritizes bold legibility and a consistent, engineered rhythm across letters and numerals.
The numerals and capitals share the same superelliptical geometry, emphasizing uniform mass and strong vertical rhythm. The design favors solidity over delicacy, so at smaller sizes the dense counters and tight joins may read best with generous tracking or in short bursts of text.