Sans Superellipse Olduw 10 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Armetica' by Hsan Fonts and 'Cervo', 'Kapra', 'Kapra Neue', 'Kapra Neue Pro', and 'Lupo' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, condensed, retro, punchy, utilitarian, space saving, headline impact, signage utility, geometric cohesion, rounded corners, rectilinear, compact, sturdy, blunt terminals.
A compact, condensed sans with heavy, even strokes and rounded-rectangle construction. Curves resolve into squarish bowls and counters, with softened corners that keep the forms friendly while remaining rigid and mechanical. Terminals are mostly blunt and flat, joins are tight, and interior counters stay relatively small, creating a dense texture in text. The lowercase shows simple, single-storey constructions and short ascenders/descenders, while numerals follow the same squared, rounded logic for a consistent rhythm.
Best suited to headlines and display settings where space is tight and impact is needed—posters, packaging panels, signage, and logo wordmarks. Its dense color and compact proportions can also work for short bursts of UI labels or editorial subheads, especially when a sturdy, industrial tone is desired.
The overall tone feels industrial and pragmatic, with a subtle retro signage character. Its narrow, packed forms read assertive and economical, giving headlines a punchy, no-nonsense voice without becoming sharp or aggressive thanks to the rounded corners.
The font appears designed to deliver maximum presence in minimal horizontal space, using rounded-rectilinear shapes to balance toughness with approachability. The consistent geometry suggests an intention to evoke functional lettering—signage, labels, and industrial graphics—while keeping a contemporary smoothness through softened corners.
The design maintains a strong grid-like discipline: verticals dominate, horizontals are firm, and diagonals (as in K, V, W, X) stay straight and compact. The rounded-square vocabulary is especially evident in letters like O/Q, C/G, and the digits, which reinforces a cohesive, engineered look across the set.