Sans Normal Allew 11 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, clean, confident, friendly, neutral, clarity, modernity, approachability, geometric structure, geometric, rounded, open counters, generous spacing, uniform strokes.
A wide, geometric sans with uniform stroke weight and smoothly rounded curves. The letterforms lean on circular and elliptical construction, with open counters and a steady, even rhythm across lines. Terminals are clean and straightforward, and the overall proportions feel expansive horizontally, giving the text a broad, airy footprint. Numerals and capitals read clearly with consistent stroke behavior and restrained detailing.
This font suits headlines, display copy, and branding where a wide, clean sans can create a strong, contemporary silhouette. It also works well for signage and packaging that benefit from open counters and straightforward forms, especially at medium to large sizes where its width and rounded geometry can be showcased.
The tone is modern and matter-of-fact, with a friendly softness coming from the rounded geometry. Its wide stance adds a confident, editorial presence without feeling aggressive, making it feel contemporary and approachable rather than technical or quirky.
The design appears intended to deliver a clear, contemporary sans built from simple geometric logic, emphasizing broad proportions and smooth curvature for an approachable, modern voice. It prioritizes consistency and legibility while using width as the primary expressive feature.
In running text, the generous widths and open shapes keep words legible at larger sizes, while the broad set can noticeably increase line length and spacing needs in tighter layouts. The overall system feels consistent and disciplined, favoring clarity and smooth curves over sharp angles or high detailing.